We all know that the internet is revolutionizing target marketing. Facebook, Google, LinkedIn, and Yahoo (amongst others) have made it possible for consumer product manufacturers and professional service providers to speak directly to their target audience. And, they can do it cheaper than via traditional advertising channels. Compelling and targeted ads appear on our sidebars every time we are on a social networking site or online news source, and our suitors, once they have located us, already know who we are: they know our age, psychographic and demographic profile, and are pitching products we already use or are likely to try with the right nudging.
So, I wasn't surprised to see an ad for Axe (a hair product company) pop up on Yahoo! while reading the headlines. It's contents...well...I wasn't sure what to think. Here's the link to the ad.
Relative to our discussions at Regis about ethics, leadership, and "how ought we to live," I wasn't sure what to make of this advertisement. On one hand, it's kind of funny. On the other hand, it's base, sexist, and speaks to the intellectual state of our citizenry...and maybe that's why it bothers me. Our country has an unemployment rate of 10.5%...is this what our economy has been reduced to?
What do you think?
Posted by: Christian G. Bosse
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